When you hear the word “brand,” what comes to mind?
Most coaches immediately think logo, fonts and maybe a swoon-worthy color palette.
But the truth? There’s so much more that goes into creating a beautiful brand than fabulous fonts and the color scheme of your dreams.
Let’s break it down. You know how some coaches and entrepreneurs always seem to “hit the right marks” when it comes to everything they create (and make it look effortless, to boot)?
For example: All their emails, social posts and other marketing materials are wildly poignant (and relatable).
Their website copy and sales pages couldn’t be more spot on. Oh, and their visuals–well, of course, they’re uber-beautiful, professional and look “just like them.” Except here’s the thing: These business owners aren’t any different or more talented or ‘special’ than you are.
They simply know one thing most coaches don’t: The true definition of branding. A solid, beautiful brand is so much more than pretty pictures.
A solid, beautiful brand comes from deeply knowing who you are, deeply knowing who your ideal client is, having a deep (and iron-clad) message to share and showing up from a place of deep authenticity–in your images, in your content, in your life.
Oh, and the most beautiful (and smartest) brands also know their ‘brand’ isn’t static. They also pay deep attention to their ideal client’s wants, needs and desires–even as they ebb and flow–and make changes accordingly.